Nestled in the heart of the Vorarlberg Alps, Bludenz is a scenic Austrian town that blends natural beauty, cultural heritage, and a hint of chocolate magic. Located along the Ill River, Bludenz is the gateway to five surrounding alpine valleys and a perfect destination for nature lovers, hikers, and anyone with a sweet tooth.
Where Is Bludenz?
Bludenz lies in western Austria, in the federal state of Vorarlberg, surrounded by the Rätikon, Verwall, and Silvretta mountain ranges. Its location makes it a central hub for alpine adventures and valley excursions.
The Famous Milka Chocolate Festival
Every early July, Bludenz turns lilac for the beloved Milka Chocolate Festival. As the home of the famous Milka factory, the town becomes a chocolate paradise with:
- Sweet tastings and giveaways
- Family-friendly entertainment and concerts
- Mascots, parades, and a great purple atmosphere
It's a must-see for families and chocolate lovers alike.
Top Attraction: Muttersberg Mountain
The highlight of Bludenz’s outdoor appeal is the Muttersberg, a 1,400-meter-high mountain accessible by a panoramic cable car right from town. At the top, you’ll be greeted with:
- Breathtaking views over Bludenz and the surrounding peaks
- Well-marked hiking trails for all levels
- Mountain biking routes through alpine terrain
- A cozy mountain restaurant with local cuisine and scenic terraces
If you're hiking in summer or snowshoeing in winter, Muttersberg is the place to connect with nature.
Why Visit Bludenz?
- Alpine charm: Authentic Austrian mountain-town feel
- Chocolate history: A rare chance to visit a town defined by Milka
- Easy mountain access: Panoramic cable cars take you into the Alps in minutes
- Peaceful atmosphere: Less touristy than major resorts like Lech or St. Anton
- Great location: Easy to reach by train and close to Liechtenstein, Switzerland, and Lake Constance
A Sweet Alpine Escape
Bludenz offers a unique combination of alpine exploration and chocolate indulgence. If you’re hiking up Muttersberg or wandering through lilac-colored festival streets, this picturesque town is a hidden gem in the Austrian Alps that deserves a spot on your travel itinerary.